Acquisition strategy: guides and methods

Before choosing a channel, you need to know what a customer is worth to you and what you can afford to pay to win one. These guides cover the decisions made above the campaigns: ROAS and ROI, an acceptable cost per lead, splitting the budget between Google Ads, Meta Ads and your website, the metrics worth tracking, SEO versus paid search, and agency, freelancer or in-house management. Start by calculating your ROAS and ROI, then set the cost per lead you can afford and split your marketing budget. It is the logic we apply for every client: a deliberately limited client roster, direct access to the experts and one simple goal, turning your ad budget into measurable, profitable growth. Explore our services.